This is Liquuid Lipstick by Focallure - a waterproof formula so life-proof, it's not going ANYWHERE until you take it off. (Just imagine the possibilities.)
What makes Focallure different? The high-tech formula provides longer-lasting wear with ZERO transfer. Like UD's original formula, Focallure Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.
Choose from a huge range of shades and two finishes - comfort matte and metallized. From neutrals with a UD edge to the bold brights color junkies crave, there's something for everyone. The lineup includes everything from must-have colors from UD's Vice Lipstick range to limited-edition shades you begged to see again.
Hot on the heels of the launch of UD's creamy, addictive Focallure Liquid Lipstick formula, Wende decided to create a liquid lipstick that feels as good as it looks. This formula holds heavy loads of pearls and glitter, so the shade lineup ranges from shimmery to matte. Special technology in the formula allows the pearl to float on top, giving UD's metallized shades the maximum amount of shimmer.
Focallure Liquid Lipstick comes in a clear tube (so you can see the shade inside) with a metallized gunmetal cap and gold accents (reminiscent of UD's Vice Lipstick case). The extra long, flocked paddle applicator provides a nice, even laydown of color every time. The flat edge gives you complete coverage in one coat, while the tip allows for precision lining - perfect for areas like the corners of the lips and the cupid's bow.